“Death of Gillette?”

This summer truly seems to be marking the end of an era.  A definite changing of the guard.  And with the end of this era, could possibly come the end or a new beginning for the major personal hygiene brand within P&G called Gillette.  For those of you who do not remember.  Gillette has had some major commercials over the years.  These commercials have featured mega stars such as Tiger Woods, Roger Federer, and Thierry Henry.  Many have come to associate Gillette with “greatness.”  And rightfully so, with the likes of superstars like Woods, Federer, and Henry as the major ambassadors of the brand, until recently. 

These 3 major Gillette ambassadors (Federer, Henry, Woods) are no longer the mega stars that they once were. It could be the end of an era for Gillette and the sporting world.

Tiger Woods is now the most well-known homewrecker in the world.  He is almost as recognizable for his sexual exploits as he is for his amazing golf accomplishments, which include 14 Major Titles.  Last week he shot an abysmal 18 strokes over par earning the worst finish of his career at Bridgestone and will need a top 16 finish next weekend to even hope to make the Ryder Cup team.  Can he come back in a similar fashion to the way Kobe Bryant did after his similar type of marital issues?  Roger Federer has now fallen to his lowest ranking in nearly 7 years (#3).  He also has been unable to make the semifinals in his 2 Grand Slam appearances this summer (French Open and Wimbledon).  Federer is now 29, which is close to dinosaur age on the ATP.  Thierry Henry has been under a microscope of speculation since his “hand ball heard around the world” to help France survive a very tough contest against Ireland in November.  This highly disputed match helped clinch a birth in this past summer’s World Cup.  And we all know how the World Cup went for France this year as the team due to inner turmoil thoroughly embarrassed the proud country.  Henry has since retired from international competition and recently signed with the New York Red Bulls of the MLS.  

So as you can tell, these Gillette ambassadors have struggled as of late.  Should they stop using or representing the Gillette product?  Should Gillette stop using them for their promotional ads?  Could Derek Jeter be the next major Gillette star to fail? I mean he is getting married in November, which will mark the end of a completely different type of era.  All I know is, these 3 superstars are no longer the superstars of yesteryear.  Times are changing.  It is definitely the end of an era.  

Who will be the next big superstars?  Should Gillette possibly start utilizing Lebron James, Rafael Nadal, Lionel Messi as their big time ad men?  

Maybe Federer, Woods, and Henry should start using the Schick  Quattro.  

Stay tuned for the next edition of TheSportsKraze.  

-TheSportsKraze

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