The FedEx Orange Bowl is no more. Or it is no longer going to be sponsored by FedEx. After 21 exciting years of FedEx in Miami, the Orange Bowl is looking for a new sponsor. Is this foreshadowing of more major sponsors to drop here in the new future? We could be looking at a BCS makeover. And not the makeover that we had all hoped for (a playoff).
Which sponsor is to drop next? Tostitos with the Fiesta Bowl? All State with the Sugar Bowl? It will be very interesting to see. And I will be honest, these sponsors do get amazing ad space heading up these bowl games. I am not sure of the exact figures they pay to be the lead sponsors, but I would assume it is worth it. When people think of the Orange Bowl, they think of FedEx. I mean how couldn’t you? It is constantly in your face anytime you read anything about the game.
FedEx claims they bowed out because they did not want to have to endure a season long sponsorship. It might also have to do with the very weak ratings the Orange Bowl has had in the past couple of years in comparison to other the other BCS Bowls. They generally have been getting teams out of the so called “lackluster” conferences like the Big East, ACC, and Big Ten. In 2009, the Orange Bowl matchup between Cincinnati and Virginia Tech had the lowest ever television ratings for a BCS Bowl Matchup. So is this just the beginning? And what happens if a sponsor does not pick it up? Does it just become the Orange Bowl? At least in my lifetime, I cannot remember any of the big bowl games without a big name sponsor.
So it will be very interesting to see which mega size company picks up this vacancy if any. Any guesses on who it might be? Are we looking at the dawning of a new era in the BCS games?
Stay tuned for the next edition of Sportskraze.